Tag Archives: MWC14Fitbit

(Updated 2) The MWC Challenge That Bit Fitbit

This blog had not intended to write yet another post criticizing Fitbit for customer service. However, the Fitbit MWC Challenge appears to have seriously backfired on the company, and Fitbit has now even

The gamification of wearable tech

Here in Barcelona, smart wristband maker Fitbit captured a lot of attention with its Fitbit Challenge, selling steeply discounted Flex bands (although without the packaging, were they returns?) to delegates at Mobile