Nike+ FuelBand voted “wearable tech of the year” by UK magazine

The UK’s Shortlist magazine (which incidentally I’ve only ever seen at airports) has voted the Nike+ FuelBand its “wearable tech of the year”.

But it’s hardly a stylish win.

Jawbone’s UP is noticeably absent, and Nike only barely scrapes in ahead of an as-yet-non-existent Apple iWatch.

I’m skeptical of the objectivity when the write-up says “with no Apple iWatch on the market as yet (fingers crossed for 2014), our panel felt the Samsung … was a little too dorky. The Nike+ … therefore became the preferred choice.”

Big congrats, Nike!
nike fuelband shortlist
Image credit: Shortlist magazine

/WTW

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