Moto 360 launch = iWatch ahoy?
Could Motorola’s accelerated launch of the Moto 360 smartwatch be a clue that Apple really is planning to launch an iWatch next week?
Maybe it’s just a coincidence, after all, the Moto 360 has been “coming summer 2014” for a while. But rumors of the imminent arrival of an iWatch might have put some wind beneath the wings of the team at Moto.
Overnight, we received a breathless email screaming: “Buy Moto 360 today! Plus more new products from Motorola”. We learned: “You are among a select few to receive advance notice. Moto 360 goes on sale today, Friday, September 5 at 11am CT. Quantities are limited so shop fast.”
One interesting piece of spin is the “all day battery” – a neat way of saying you need to charge it every day. In comparison to the Withings Activité, which promises a one-year battery run time, this is a major drawback.
However, the companies are targeting different ends of the smartwatch market: The Moto 360 is aiming to move a lot of functionality to an on-wrist display, while the Activité goes the other way, using a smartphone to present the info.
Google Vs Apple
Apple’s arch-rival Google owns the smartwatch division of Motorola, which could explain a sudden urgency to secure Moto 360 orders ahead of an official Apple announcement next week …
That’s not all: Motorola is offering a bunch of sweeteners to capitalize on its early mover advantage ahead of any announcements next week from Apple. There’s “instant Motorola money” via special financing, free shipping (gee, thanks) and trade-ins on mobile phones in exchange for the new Moto G phone (the “plus” in the email blast) … although $240 to trade in an iPhone 5S isn’t really very tempting.