May the Force be with you!

Fitbit raises the bar with the new Force, taking its wristband closer to the Nike+ Fuelband and blurring the line between wristbands tracking movement, and smartwatches.

Adding new functionality and an OLED display capable of showing the time, or a stats readout, the Fitbit Force provides more instant on-wrist information instead of the line of illuminated dots as provided by the Flex.

The addition of an altimeter – already available on some belt-worn Fitbit models but notably missing on the Flex – allows the Force to further track fitness via counting stairs climbed. And with call notification “coming soon”, the device gets closer than ever to smartwatch capabilities, and makes me wonder if it’s worth also persisting in my attempts to get a Pebble shipped to Germany.

Priced at $129, the Fitbit Force is priced head-to-head with the Jawbone UP. It is Fitbit’s new flagship device, costing $30 more than the Flex, but still undercuts the Nike+ by $20.

Promoted as the wristband that enables you to “Track everything from floors climbed to the time, right on your wrist, and sync everything automatically to your computer or leading smartphones”, Fitbit says the Force will be with you in about 4 weeks, if you order now … in the US. No sign yet of the Force on European websites.

Fitbit appears to be sticking with the actual device slotting into a silicon/plastic wristband, so no solution to the gripes about moisture collecting inside the band (the actual Bluetooth unit is waterproof). The publicity shots don’t show the inside of the band and the PR team haven’t responded (yet) to my question via email.

Anyone for a secondhand Flex?

Force image from Fitbit

/WTW

6 Responses to May the Force be with you!

  1. […] this just when I was thinking about cancelling the order in favor of a Fitbit Force […]

  2. […] altimeter. Fitbit recently raised the bar by adding this to the […]

  3. […] Wearable Technologies Europe conference, Fitbit had a booth in the exhibition area showing off the Force – but when it came to his presentation in front of 400 delegates waiting for news of the […]

  4. […] Privately-held Fitbit is claiming 2013 market share leadership for sales of smart wristbands, with the best-selling Flex and the US / Canada only Force, which was announced in the fall – see WTW’s coverage here. […]

  5. […] Wearable Technologies Europe conference, Fitbit had a booth in the exhibition area showing off the Force – but when it came to his presentation in front of 400 delegates waiting for news of the […]

  6. […] Privately-held Fitbit is claiming 2013 market share leadership for sales of smart wristbands, with the best-selling Flex and the US / Canada only Force, which was announced in the fall – see WTW’s coverage here. […]

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: