For Bond, the world didn’t give enough #WT

This is a shame: Bond, “a modular revolution for you to wear”, fell a long way short of its $150,000 crowd-funding target.

What makes Bond special is the concept of bonding two wristbands together: “You keep one and you give one to a friend. When you touch it, your friend feels it. No matter where they are on the planet.” So a very sociable piece of wearable technology, and a good example of the Internet of Things (IoT) in action.

Such a great idea that WIRED magazine featured the bracelets in an article this October. The company said it was seeking crowd-sourced funding to help miniaturize the size of its components.

Despite the media exposure, the company behind Bond, Kwamecorp, managed to raise only just over one-tenth of the funding it was seeking on Indiegogo when funding closed on December 3, 2013. 

The Bond team have pledged that this doesn’t mean the end, with an email to Indiegogo backers stating “we wish to continue working on the production of Bond”. There’s also a Bond website and apps for iPhone and Android coming soon”.

In case you’re wondering how it works – the secret sauce is the ubiquitous smartphone. Bond bracelets are paired with phones via Bluetooth – and then use the phone to transmit and receive pulses from the partner’s phone. So the company is correct in claiming it will work anywhere in the world – just as long as there’s wi-fi or a GSM signal.

/WTW

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