Codoon smart wristband finally breaks cover in Europe

The Chinese smart wristband Codoon is finally coming to Europe – but with a revised design and a different brand name.

Famed for being a near-perfect copy of the Jawbone UP, even down to its color, Codoon has sold by the million in China according to European importer and franchisee, Jim Clawley. He was showing prototypes of a second-generation band, called the NuBand Newband, at the Wearable Technology show in London this week.

Seen in Europe for the first time - the Codoon smart wristband

Seen on show in Europe for the first time – the first-generation Codoon smart wristband

The upgraded and revised band features a Nike+ FuelBand-like clasp which conceals a 2.5mm charging jack, and an OLED digital display, but no Bluetooth or other wireless sync inside. It’s less of a Jawbone look-alike except for the teal blue color. At the event, alas, no working prototypes were available.

It comes with a Westernized version of Codoon’s app, to be called EasyFit or KeyFit, which will log “all the usual” measurements such as steps, but there’s no altimeter or GPS. Just like the Jawbone, the Newband will provide silent vibrating alarms, controlled via the smartphone app.

Clawley’s firm, European distributor Momentum Consult, is yet to confirm an on-sale date for the main European markets but does talk of a retail deal with a major UK phone retailer and of special summer bundling deals with smartphones. As a one-off purchase, the NuBand will cost GBP 99.99 but a “very aggressive” discounting policy will position the band at around GBP60. For a fully-waterproof (IPX7-standard) smart wristband with an OLED display, this is a new low price point.

NuBandd is also planning to target the Christmas market, with a second bundling deal combining the band with a set of smart scales.

/WTW

6 Responses to Codoon smart wristband finally breaks cover in Europe

  1. jamesmstone says:

    You mention that there is no GPS or altimeter, which got me thinking do any fitness bands have those features yet? I think GPS is a key forgotten feature that none of them seem to have – at least not yet!

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