Category Archives: All wearables

Is there an Apple Watch use case?

Arriving at #NEM360 in Stockholm today*, we struck up conversation with a fellow Apple Watch owner. Here’s how the conversation went: Him: “I’m actually really disappointed with it” WTW: “Really?” Him: “I

Fitbit Blaze is a new “smart fitness watch”

It’s CES week – and that means a slew of new wearables, including a second “smart fitness watch” from wristband market leader Fitbit. Fitbit is sensibly trying to expand its range beyond

Smartwatch, smartband or both? Take our survey

Today we’re launching a short survey to try and take the pulse of the wearable tech market. Do you own a smartwatch, a smartband, or both? Let us know, take our two-minute

To succeed, wearable tech must become invisible

We’ve passed the fad phase: Nobody’s impressed if you’re wearing a tracker on your wrist or hip to count your steps / tally your abs / count your heartbeats as you work

What does 2016 hold for consumer wearable tech?

If 2015 was supposed to be the “year of wearable tech”, then what about 2016? “The true year of wearables” or the year in which early consumer devices like smart wristbands start to fade away? Although

Misfit Shine 2 is here – if you can tell the difference

With a fanfare, Misfit today introduced the long-awaited Shine 2 – the follow-up to its hugely successful crowd-funded wearable that put the Californian start-up on the map a couple of years back.

Getting it right second time

In the technology industry, it’s rare to get anything right first time. In fact, we once worked with a software company that started from the get-go with version 3.0 of their software

Analysis: Fitbit’s week from hell

Fresh from its IPO, wearables firm Fitbit saw its stock price fall off a cliff after declaring its first quarterly results as a public company. The drop – which took place over

Living with an Apple Watch: Our impressions

Apple’s Watch is the highest-profile – and highest priced – piece of consumer wearable technology to arrive on the market so far. But how easy is it to live with? To better

Jawbone attempts lower-price comeback

Smart wristband pioneer Jawbone has launched a lower-priced version of its latest fitness tracker in an attempt to woo back customers put off by the high price tag for its UP3 and UP4