68,000-plus steps in a day! Fitbit leads on gamification

Some people here at Mobile World Congress in Barcelona are taking the Fitbit MWC Challenge very seriously: Very seriously indeed. Today’s winner clocked up more than 68,000 steps yesterday – which is approximately 34 miles according to various online “steps to miles” conversion tools. So he walked a Marathon and then some … 

To recap: Fitbit, one of the early leaders in smart wristbands, is offering its wearable technology at a steep discount to delegates attending MWC. For just EUR 59, a 40 percent reduction on the usual price, delegates can buy a Fitbit Flex and get started in tracking their movement as they roam around the show by day, and the meandering streets of Barcelona’s historic El Barro Gotic by night.

There’s more – Fitbit is offering prizes for the participants who clock up the most steps in a day – and its booth at MWC even features a treadmill for eager participants who are keen to crank up their steps on the spot. Prizes include smartphones, wireless headphones and Fitbit products.

The daily results are not yet available online, but were up on a display on the Fitbit booth during the day. When the monthly results were first posted earlier today, it caused an outcry on the Fitbit forums – with users complaining that it wasn’t possible to have covered so much distance in one day, then others pointing out that the stats actually covered the month of February to date, therefore giving an advantage to existing Fitbit owners who’d registered at MWC.

Right now the winner of the last seven days is ‘Elena’ who has clocked up 166k steps in a week – or 83 miles: Maybe she walked to Barcelona to take part in MWC.

The competition is a great example of the gamification of our world: how wearable tech is stimulating people to go the extra mile (or the extra 30 miles, in the case of the first daily winner) in order to achieve a goal. The challenge is a nice idea, and underlines how Fitbit is doing something different.  It also works, as there have been lines at the booth throughout the day.

Finally, we’d love to see the winner’s sleep pattern after that 68,000 step slogathon!

/WTW

6 Responses to 68,000-plus steps in a day! Fitbit leads on gamification

  1. […] Challenge caused a hullabaloo after the first day’s winner logged more than 68,000 steps, as WTW reported. It got even better when Day 2 winner Wayne Thursting logged an amazing 74,400-plus steps, which is […]

  2. […] the most-popular example of gamification, Fitbit’s challenge set pulses racing and tempers rising, with a number of comments on the Fitbit forums and Twitter about how the winners must be […]

  3. […] had not intended to write yet another post criticizing Fitbit for customer service. However, the Fitbit MWC Challenge appears to have seriously backfired on the company, and Fitbit has now even deleted the entire […]

  4. […] Challenge caused a hullabaloo after the first day’s winner logged more than 68,000 steps, as WTW reported. It got even better when Day 2 winner Wayne Thursting logged an amazing 74,400-plus steps, which is […]

  5. […] had not intended to write yet another post criticizing Fitbit for customer service. However, the Fitbit MWC Challenge appears to have seriously backfired on the company, and Fitbit has now even deleted the entire […]

  6. […] the most-popular example of gamification, Fitbit’s challenge set pulses racing and tempers rising, with a number of comments on the Fitbit forums and Twitter about how the winners must be […]

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